3 ms·
Is this another example of where the license holder feels like they can make more money directly than through the licensing fee?
by dylan604 11mo ago
Is this another example of where the license holder feels like they can make more money directly than through the licensing fee?
- smileybarry 11mo agoNo, it started ~4 years ago when FIFA hiked the license cost for EA, and 2 years ago EA had enough & didn't renew the license.[1] Since then, EA basically rebranded their series to "EA Sports FC" and dropped the FIFA branding altogether. This didn't change much as they kept/renewed the licenses for players, teams, stadiums, etc.[2] 1: https://twitter.com/syacvg/status/1706815482744238221 https://twitter.com/syacvg/status/1706815482744238221 https://www.ea.com/en-gb/news/ea-sports-and-fifa-extend-licensing-agreement-until-2022-uk https://www.ea.com/en-gb/news/ea-sports-and-fifa-extend-lice... 2: https://www.ea.com/news/ea-sports-fc https://www.ea.com/news/ea-sports-fc