In my opinion, launching is just a PR stunt. If you don't already have users (hopefully paying users!) prior to launch, you're doing it wrong. In my opinion, a

In my opinion, launching is just a PR stunt. If you don't already have users (hopefully paying users!) prior to launch, you're doing it wrong. In my opinion, a launch is really just a media event which you do to get free advertising - that is, you're product should already be well tested and validated through real users and the launch is a publicity thing.