Being exceptional and interesting is the way to getting covered. (Read Purple Cow. Seriously. And then read every other Seth Godin book.) Being famous/well-kno

Being exceptional and interesting is the way to getting covered. (Read Purple Cow. Seriously. And then read every other Seth Godin book.) Being famous/well-known is another. (Sounds tough, but you can really reach people by teaching.) Before you redesign your front page which -- I agree with everyone else -- is confusing, you have to get clear on why YOUR service is so special that journalists would love to write about it. If it isn't, you have to make it so. Remember that "the media" isn't there to be a mouthpiece for your product, but they are always hunting for interesting stories because that's their job. My app launch got covered on RWR and LifeHacker the next day (not to brag, this was unintentional). Apparently they follow what I launch because of personal projects I've done before that captured a lot of interest (http://www.twistori.com http://www.twistori.com). Since then I've also been interviewed for WebWorkerDaily and th Startup Podcast. Those came from the interestingness of our approach with the product, and respect for one of our marketing efforts (http://jumpstartcc.com/ http://jumpstartcc.com/), respectively.