Let me excerpt a really, really important part: I got the email list up to 800 subscribers at the time of launch. My goal was 1,000, and I didn’t quite make it

Let me excerpt a really, really important part: I got the email list up to 800 subscribers at the time of launch. My goal was 1,000, and I didn’t quite make it. That list converted really well. I’m not sure the exact numbers, but after sending out an email to that list announcing the book I had $1,000 worth of sales in 10 minutes. If you hypothetically know you have a product coming out, you really want to start with a built-in fanbase rather than starting from zero. This counsels collecting emails early and keeping them warm by sending them things they will enjoy, then reminding them a few times prior to launch a) what it was you were doing again and b) why it is going to make their lives better, after it launches, which is happening in a week. P.S. Already launched? That is no reason to not start an email list today, since you will eventually have something of mutual interest to say to people, so start getting their permission to say it.