I don't think edw519 said anything about "refine[ing] my product forever." But having a thorough test plan better be a part of your project roll-out. No one wa

I don't think edw519 said anything about "refine[ing] my product forever." But having a thorough test plan better be a part of your project roll-out. No one wants to go through the rabbit holes of corporatized QA team B.S. but product refinement is a different topic entirely than the point of his comment, which was testing that product before launching it to the masses. If you think your product won't be seen by many customers, well OK. Set it free. If you have a major push behind it, however, and know 100's of thousands of people are going to be mashing it to death in the first few hours or days, adding a time buffer for testing beyond your close family and friends is wise advice. It will save you money in the long run, too. The alternative is to become buried under an avalanche of crash reports, bad reviews and ratings. And, conversations like, "If only we'd had more time to test this thing."