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The request rate for 110% cash back might be similar to the rates for rebate offers. People have said rebates get returned anywhere between 2% and 60%, but it s
by chris11 18y ago
The request rate for 110% cash back might be similar to the rates for rebate offers. People have said rebates get returned anywhere between 2% and 60%, but it sounds like the industry average is less than 10%. So I doubt many people would ask for the 110% cash back.
And as for customers taking advantage of it, I really think the number would be less than of people who didn't take advantage of it when they weren't satisfied. Personally I know of one small rebate that I didn't end up cashing in because I never got around to it, and I would have to be really unsatisfied with a product to go through the time and hassle of asking for my money back.
Wikipedia Link:http://en.wikipedia.org/wiki/Rebate_(marketing)#Some_redemption_estimates http://en.wikipedia.org/wiki/Rebate_(marketing)#Some_redempt...