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> What I wish they would realize in the Mozilla C-Suite is that there is real appetite browsers that get out of people’s way and focus on productivity. You can
by Noaidi 10mo ago
> What I wish they would realize in the Mozilla C-Suite is that there is real appetite browsers that get out of people’s way and focus on productivity.
You cannot sell what cannot be seen. Business 101.
- no_wizard 10mo agoIt can be seen though. Thats why I referred back to the Arc browser. People saw the real differences and it had fairly brisk adoption across a number of different type of folks, it didn't narrowly target technologists. Our designers, for example, at my last job, loved the heck out of it. It was good enough for Atlassian to buy the whole company for a good chunk of cash too, if I recall correctly. The abrupt ending of Arc's development has now left a hole in the market that Firefox could fill and gain marketshare.
- Noaidi 10mo agoYou are a power user if you are using Arc. I know a few people who do not even really understand what a browser is. Atlassian bought Arc to put AI in it by the way; "Welcoming The Browser Company to Atlassian Building the AI browser for knowledge workers" https://www.atlassian.com/blog/announcements/atlassian-acquires-the-browser-company https://www.atlassian.com/blog/announcements/atlassian-acqui...
- no_wizard 10mo agoPower user is not equivalent to technologists, though they overlap. Making inroads into power user marketshare would be at least a modest increase in Firefox marketshare, given how small their current share is.
- jack_tripper 10mo agoSell what? What is Mozilla hoping to selling here? Firefox is free.
- rrr_oh_man 10mo agoYour data, presumably.
- Noaidi 10mo agoSorry, you are all missing the point. By "sell" I do not mena to make a profit, I mean, make it visible to the market. If firefox did its job and got out of the way, who would notice Firefox? It is hard to sell something with no "bells and whistles". Do you think it is a mistake that Liquid Glass exists? No. LG is there so you notice you are on an iPhone which uses to just get out of the way but now is just in my way all the time. Adding AI to Firefox is to make it visible in the market.
- Zak 10mo agoTheir main revenue is sending search traffic to Google. I imagine a near-future source will be paid subscriptions to LLM products that integrate tightly with the browser. Both of those require convincing people to use the browser, which is "selling" in the sense of persuasion even though there's no exchange of money at that point.
- msla 10mo agoOf course you can. People sell what they don't have all the time. Your cars are computerized death traps? Advertise their reliability. Your OS sends endless information back home to Apple? Advertise its privacy features. Your AI hallucinates? Advertise how useful it is for summarizing data.