So important. Spend 2 or 3 days a week focused on this. It's easy to court some Lean methodology, find something you're pretty sure people want, and then go in

So important. Spend 2 or 3 days a week focused on this. It's easy to court some Lean methodology, find something you're pretty sure people want, and then go into 'build' mode. Don't ever go into 'build' mode. Customers come from marketing activities. No one clamors to be at Walmart to buy the new and improved mousetrap. Some of these take calendar time.