4 ms·
Dan Arielly's "Predictably Irrational" (http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 http://www.amazon.com/Predictably-
by scott_s 14y ago
Dan Arielly's "Predictably Irrational" (http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 http://www.amazon.com/Predictably-Irrational-Revised-Expande...) is a great book that covers such phenomenon.