The contention of the article is premised on using a nonstandard definition. And THAT is done to let them make a clickbait title. One might say - by their def

The contention of the article is premised on using a nonstandard definition. And THAT is done to let them make a clickbait title. One might say - by their definition? - that if you need to resort to a clickbait title to get engagement, you're putting in too much effort!