> some of your users are low value monetarily but do provide value by being on the network That's not how advertising works. If you're not looking at the adver

> some of your users are low value monetarily but do provide value by being on the network That's not how advertising works. If you're not looking at the advertising, you don't provide any value, nothing. In that case you're now a losing proposition and they don't want those users because they're lowering margins and ROE. It's about good decisions that make money... goodwill only goes so far on the balance sheet. Now, you got my full explanation. If you still don't understand why it's not as bad a design as you first thought... we'll just have to disagree ;-)