Offering what's best for the customer is a balancing act with what's best for the company. If only 2% of your customers are likely to have issues with a given i

Offering what's best for the customer is a balancing act with what's best for the company. If only 2% of your customers are likely to have issues with a given item, it may not be worth raising the price 10% for everyone just to appease those 2%. (disclaimer, I'm picking random numbers here, no relation to the item in question)