This is interesting and a nice conversation, thank you. He talks about how they wanted to let people know that they would stop sending them notifications after

This is interesting and a nice conversation, thank you. He talks about how they wanted to let people know that they would stop sending them notifications after five days of inactivity, but that the "passive-aggressive" nature of that notification actually got people to come back. To me it illustrates that it's such a fine line to walk if you want to respect the user but also maybe push through their own lack of motivation. (I'm not a user of Duolingo so I can't speak to where they land on that but it's clearly controversial)