It's an age-old cycle in media. There have been innumerable waves of more gritty aesthetic trends when things became too polished or inane: jazz, rock, punk, ra

It's an age-old cycle in media. There have been innumerable waves of more gritty aesthetic trends when things became too polished or inane: jazz, rock, punk, rap, hippies, goths, hipsters, 70s cinema, HBO golden-age, YouTube, blogging, early social media, even MAGA... Authenticity, wether it is sincere or not, can become an incredibly powerful force now and then. Regardless of AI, the communication style in tech, and overall, was bound to go back to basics after the hacker culture of the post-dotcom era morphed, in the 2010s, into the corporatism they were fighting to begin with, yet again.