Be worth talking about and it'll happen. Not saying that PR effort isn't worth it, but it gets a lot easier if you're interesting/clear. Read the book "Made t

Be worth talking about and it'll happen. Not saying that PR effort isn't worth it, but it gets a lot easier if you're interesting/clear. Read the book "Made to Stick" and ask yourself how sticky your story is (you don't HAVE a story-- that's the problem). Look at Balsamiq-- that guy had a STORY that people wanted to read, so people wrote about him. Nobody wants to read about a product with no angle. What's your twist? How are you surprising? What you can say about your product that blows people away? Have you changed someone's life? How are you going to effect the reader of this story? Clarity (and speed) of the site is a problem, but I think your bigger problem (from a PR perspective) is that you just aren't telling an interesting story.