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I very much like the 'Will you pay $X question' since it pushes them into whether they will really buy this. This question may be less useful in a B2C context w
by blrgeek 14y ago
I very much like the 'Will you pay $X question' since it pushes them into whether they will really buy this. This question may be less useful in a B2C context where it's more of an impulse and less well thought out. But makes a LOT of sense in B2B, where the budgeting and RoI processes are much better thought through.
P.S. LoI's make more sense in a very big business context. But I doubt they'd mean much for a small SaaS offering. Also, not many potential customers will be so needy that they'd go to the trouble of a formal LoI. An email should be sufficient at this stage.
- wpietri 14y agoI'm not suggesting a formal paper LOI; if they're email people, email is fine. But I think there's a big psychological difference between somebody saying, "Oh, we'd pay X" in response to an interview question and them saying in writing that they will pay X when the product is available if it meets their needs. I agree that not many potential customers will be so needy that they'll do that. But not many potential customers will be so needed that they'll actually sign up and pay, so I think that's fine.