2 ms·
>Does nobody remember Embrace Extend Extinguish any more? EEE was something a single Microsoft employee allegedly came up with 0 evidence of it being used inte
by charcircuit 11mo ago
>Does nobody remember Embrace Extend Extinguish any more?
EEE was something a single Microsoft employee allegedly came up with 0 evidence of it being used internally within Microsoft.
- esperent 11mo agoInternally, it was Embrace, Extend, Innovate, used in an executive memo from 1994 [0]. But it doesn't matter where it originated or who first said it. The reason this phrase gained so much popularity is that outside observers could see that's their strategy was (and still is). [0] https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...