As pointed out, there are a lot of subsections within the whole. Skinner and Pavlov quantified pretty important systems and heuristics your grey matter works o

As pointed out, there are a lot of subsections within the whole. Skinner and Pavlov quantified pretty important systems and heuristics your grey matter works on, and are directly responsible for the underlying systems being applied in Zynga - heck - ALL video games. Take a lot of psych as trying to figure out which underlying subsytems are active when people make decisions. Even Freud's understanding that most of human calculation occurs in the subconscious was a fundamental jump forward for humanity - and IMO, it put a stop to the belief of rationalty which underpinned a good part of the enlightenment. (bit hard to encourage people to be rational when their wet ware isn't capable of handling it.) Yes at the same time it can be very handwavy - and some of their best measurements are of dynamic systems in flux.