I think names are always worth something. How much they are worth depends on a variety of things. Names frame a discussion of a product or service. It's the di

I think names are always worth something. How much they are worth depends on a variety of things. Names frame a discussion of a product or service. It's the difference between calling something a) a cancer stick b) a cigarette or c ) a certain genus of plant, rolled into a cylinder so that it can be ignited from a chemically powered heat source. In regards to domain names, domain names are inexpensive because people have realized that humans imagination is so great that we don't need productDescriptor.com anymore. We can use domain hacks, or come up with a different name. Often not having pizza.com available to us prompts better discussion of what our service truly offers, and results in a better product. If domain names were worthless, than I'd direct everyone to simply type 192.168.1.1 (obviously local subnet) in their web-browsers to reach my site.