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Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey
- reify 11mo agoAgentic AI goes further than suggestions, combining memory, reasoning, and tool use to act semi - or fully autonomously across the shopping journey. what a load of utter verbal bollocks! THREE WAYS TO RESHAPE SCAMMING THE PUBLIC: With AI reshaping the marketing and sales funnel, Bain identifies three strategic, practical moves for retailers to make today: Dig the customer moat. Retailers need to offer exclusive products, loyalty rewards and value-added services such as installation or protection plans that deepen relationships and create scarcity that AI agents can't easily replicate. Redefine retail media networks. About 65% of retail media spending still occurs onsite, which could be at risk if discovery shifts to AI-driven search. Retailers need to test and learn with new ad formats that monetize natural language queries and expand into in-store and offsite media, which now account for 15% and 20% of retail media investments, respectively. Retain ownership of data and checkout. Retailers must protect first-party data, watermark content and negotiate data-sharing terms in AI partnerships. Where possible, they should maintain control over fulfillment and checkout to ensure data visibility and pricing accuracy.