PCs bought from the Microsoft store have a customized OS image that removes crapware, comes with MSE instead of some trial version of McAfee etc. That is IMO re

PCs bought from the Microsoft store have a customized OS image that removes crapware, comes with MSE instead of some trial version of McAfee etc. That is IMO reason enough by itself for the stores to exist (from a Windows brand image perspective). Besides, Best Buy et al aren't terribly healthy these days - something has to take up the slack.