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The margins on memory for Apple were so absurd that they should have more ability to eat up the costs, if they wanted to. I'm assuming they would, to the extent
by Bayart 10mo ago
The margins on memory for Apple were so absurd that they should have more ability to eat up the costs, if they wanted to. I'm assuming they would, to the extent that they're a device company more so than a service company yet.
- jsheard 10mo agoI don't think Apple ever adjusts the price of existing products, for better (eating the cost of part shortages) or worse (over-charging for old parts). The real test will be what they do with upcoming products.
- Marsymars 10mo agoI can't find specific examples, but I'm almost certain they have at some points in the past adjusted pricing of upgrades mid-cycle.
- krasin 10mo agoApple raised iPad Pro prices in 2017 by $50 to address NAND memory chips price hikes from the vendors: https://www.cnbc.com/2017/09/13/ipad-pro-price-increase.html https://www.cnbc.com/2017/09/13/ipad-pro-price-increase.html
- walterbell 10mo agoApple also raised iPad Pro prices when OLED screens were introduced.
- rowanG077 10mo agoThat's a new product, not a raise of he existing product as is discussed.