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To be honest, Apple stores aren't really needed either, but they advertise and raise brand awareness (Kinda like expensive designer fashion stores).
by zerostar07 14y ago
To be honest, Apple stores aren't really needed either, but they advertise and raise brand awareness (Kinda like expensive designer fashion stores).
- objclxt 14y agoI disagree with this: one of the main functions of Apple's stores has been to shift product servicing and support from telephone / third-party resellers to direct contact. I needed a screen replaced on a 15" MBP a few months ago, which without an Apple Store near me would have required my laptop to be out of commission for a week. At the Apple Store, the repair happened while I waited. I would argue many people have been converted to Macs because of the support available at the stores. Regardless of this, many Apple Stores are highly profitable - the Regents Street store in London, for example, has the highest sales per square foot of any store in the city[1]. [1]: http://www.macworld.co.uk/mac/news/?newsid=27038 http://www.macworld.co.uk/mac/news/?newsid=27038