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About six months ago Ahrefs recommended I remove some Unicode from the pathing on a personal project. Easy enough. Change the routing, set up permanent redirect
by donatj 10mo ago
About six months ago Ahrefs recommended I remove some Unicode from the pathing on a personal project. Easy enough. Change the routing, set up permanent redirects for the old paths to the new paths.
I used to work for an SEO firm, I have a decent idea of best practices for this sort of thing.
BAM, I went from thousands of indexed pages to about 100
See screenshot:
https://x.com/donatj/status/1937600287826460852 https://x.com/donatj/status/1937600287826460852
It's been six months and never recovered. If I were a business I would be absolutely furious. As it stands this is a tool I largely built for myself so I'm not too bothered but I don't know what's going on with Google being so fickle.
Updated screenshots;
https://x.com/donatj/status/1999451442739019895 https://x.com/donatj/status/1999451442739019895
- dmboyd 10mo agoIt’s probably also reflective of the fact that google are throwing all their new resources at AI, as soon as you’ve hit cache invalidation you’re gone, and anything new that’s crawled is probably ranked differently in the post llm world.
- AznHisoka 10mo agoLesson: if its working, dont fix it
- motbus3 10mo agoThey already scouted all content they needed. Sites are now competition for their AI systems
- mohas 10mo agoexactly my experience, suddenly thousands of non indexed pages, never figured out why, had to disband the business as it was content website selling ads.