This reads to me bit like Baudrillard's general points (he took a semiotic view on this phenomenon). The author might (or might not, 20th century French philoso

This reads to me bit like Baudrillard's general points (he took a semiotic view on this phenomenon). The author might (or might not, 20th century French philosophy can be intimidating) benefit from reading Simulacra and Simulation. There's even a well known introduction to his thought that uses a similar food concept [1]. 1: http://www.critical-theory.com/understanding-jean-baudrillard-with-pumpkin-spice-lattes/ http://www.critical-theory.com/understanding-jean-baudrillar...