The article even refers to AWK as being the initials of the authors. And posits this as "reasonable"? Naming is hard, not least because "a million" new project

The article even refers to AWK as being the initials of the authors. And posits this as "reasonable"? Naming is hard, not least because "a million" new projects are spawned every day. And if you're going down a path of "rule the world" (even in a niche like infrastructure) you start by getting a .com domain, so choices are limited. Plus the name has to be unique enough to Google.