I think it's best to focus on one site/blogger that you really really want to get a review from and then create a campaign to get some coverage. This takes wee

I think it's best to focus on one site/blogger that you really really want to get a review from and then create a campaign to get some coverage. This takes weeks or months, not days. Start by commenting as much as you can. It's best to be one of the very first commenters and make thoughtful comments. Always make sure to link to a page that might be most helpful to the people who visit your site. After you've spent some time being a contributor to the site, it's time to concentrate on getting attention from a writer/editor/blogger. Target one of the writers and provide some information that might be helpful to him/her but not about your product/service. Example: "I saw this new feature running on gmail" etc. Also, you might want to target a less prominent writer at the publication. Mike Arrington is swamped with stuff but Serkan Toto probably has less in his inbox. If you still have trouble getting to them, follow them on twitter and figure out when they're in front of the computers. Sometimes it's easiest to reach busy people late at night or early in the morning. Finally when you 'pitch' your product, make it one paragraph description. Also potentially offer to demo your software to them in person at their office or near their home, etc. Make it stupid simple. Good luck.