Wasn't there a news entry some weeks ago where a startup investor made quite contradictory points? That you should keep your eyes open for startups which don't

Wasn't there a news entry some weeks ago where a startup investor made quite contradictory points? That you should keep your eyes open for startups which don't have a clear "message" / punch line? Because these are the ones with the possibly most innovative (but yet not fixed) ideas that are often overlooked by other investors?