I see him as a clever person. It points out that the very title of the piece exhibits exactly the same behavior that it pretends to call out. That's a time-save

I see him as a clever person. It points out that the very title of the piece exhibits exactly the same behavior that it pretends to call out. That's a time-saver: if the author is that un-self-aware, then the article itself is not worth the time to refute.