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Svedka Vodka's First Super Bowl Ad Will Be Made Primarily with AI
- bookofjoe 11mo agono paywall: https://www.wsj.com/articles/svedkas-first-super-bowl-ad-will-be-made-primarily-with-ai-c2662f5e?st=3MKe6g&reflink=desktopwebshare_permalink https://www.wsj.com/articles/svedkas-first-super-bowl-ad-wil...
- Festro 11mo ago“Every single piece of the ad has been hand-held and art-directed—almost as though the AI is an animation tool,” Saunders said. “…It actually has required more work.” ...then just make a normal filmed ad? If you're spending more time and money on a (currently) lower quality, poorly received result then you're wasting your time. McDonalds and Coca-cola Christmas ads being the prime examples here.