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Why does Bayer spend what it spends putting its brand in front of you? There’s no direct return. They’ll get every dollar of that billion in mindshare over th
by DANmode 11mo ago
Why does Bayer spend what it spends putting its brand in front of you?
There’s no direct return.
They’ll get every dollar of that billion in mindshare over the next twenty years.
- jkestner 11mo ago_Disney_ needs to buy mindshare? From the company that’s happy to steal it anyway? This feels like more funny accounting.
- DANmode 11mo agoI wouldn’t rule either|both out. None of the companies you see on TV need to buy mindshare - because they did yesterday, and will again tomorrow - so why not save today’s spend? Out of sight, out of mind: especially as media consumption towards individual creators.