Right, it sucks for all. What truly pisses me off is that early on very smart people in Big Tech realized that to make a financial killing they'd have to get in

Right, it sucks for all. What truly pisses me off is that early on very smart people in Big Tech realized that to make a financial killing they'd have to get in quickly and lock in populations before governments et al realized the negative implications and introduced policy/regulations. As with addiction or clicking a ratchet forward, they knew that reversing direction would then be nigh on impossible. Society seems to have little or no defense against such threats and I'd bet London to a brick that it'll be repeated with AI.