Who is the audience for your homepage? People without offline advertising experience don't know the phrase "digital signage". If you're lucky they will leave t

Who is the audience for your homepage? People without offline advertising experience don't know the phrase "digital signage". If you're lucky they will leave through the Wikipedia link and learn the term, but that page only tells them "Ah, this is something I don't care about" so they won't return. People with offline advertising experience won't learn about s3mer from your homepage. It doesn't explain why s3mer is better than other products. The only information is a few bullet points about video encoding, and that's selling features instead of benefits.