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Stop giving equal emphasis to your call to action for signup and your "view features" button. View features should just be a link in the menu at the top of the
by dchuk 14y ago
Stop giving equal emphasis to your call to action for signup and your "view features" button. View features should just be a link in the menu at the top of the page, or maybe just include it directly on the homepage.
Your landing page should have one single call to action, one single activity you want your visitor to do.
- dchuk 14y agoAlso, your landing page is perfectly setup to drop in a large, beautiful image of a house or condo or something. As it stands right now, your product feels...Mathematical? Technical? Engineer-y? It's the graph paper/checkers and the lack of anything tangible beyond the tablet devices. Throw a picture with some grass in it on there. Make it real.
- laurencei 14y agoI see what you are saying - thanks very much. I'll a/b test the text, and then I'll a/b test the graphics.