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Talk to the people who should be using this, find their #1 pain point with property management, put THAT front and center on the website. "This thing you alrea
by patio11 14y ago
Talk to the people who should be using this, find their #1 pain point with property management, put THAT front and center on the website. "This thing you already do... online!" is not a compelling sales point to non-geeks.
"View Features... we think you'll love them" is 180 degrees from user psychology which will work. a) Show them benefits b) absolutely anything is more credible than you saying it. Your customers, especially prominent customers or ones they aspirationally want to be like, are 100x more credible. Media is credible. The user is the most credible, so if you can figure a way for them to make the connection themselves (highly non-trivial) you win.
This product may require non-trivial sales off the website, btw.
Lose the auto-rotate of platforms. Auto-rotate is distracting and screenshots generally don't sell software. I'd use the space to highlight the benefits, which you mention lower on the page in gray-on-black text that begs me not to read it.
Link big screenshots to your signup page. Many users will click them to see what is up.
- laurencei 14y agoThanks patio11 - I'll do all of that. What do you mean by "non-trivial sales off the website"? I tried to google it - but didnt find anything?
- tptacek 14y agoHe means you might need to sell to this market directly, with sales account managers and inside salespeople dialing for dollars, instead of hoping that your market will seek out your website. What indication do you have that anyone is searching for this kind of product?
- laurencei 14y agoTheres a good volume of google keyword searches that target what we do. The topic also comes up in property magazines and property forums. My 'traffic' to the website is ok (kind of what I hoped for) - but the conversion is way way below expectations.
- rmc 14y agoMy 'traffic' to the website is ok (kind of what I hoped for) - but the conversion is way way below expectations. maybe it's the wrong sort of traffic
- statictype 14y agoLooks like you've already incorporated some changes now. Would be interesting to see a follow up post on how or if this affected your conversion rates.