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> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame. All their branding does this now, including the HashiCorp logo on t
by jjice 10mo ago
> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame.
All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.
[0] https://www.hashicorp.com/en/blog/products/terraform https://www.hashicorp.com/en/blog/products/terraform
- deleted 10mo ago[deleted]
- huddo121 10mo agoMetastatized branding
- stingraycharles 10mo agoIt’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do).