A related but important case is: http://en.wikipedia.org/wiki/Omega_S.A._v._Costco_Wholesale_Corp http://en.wikipedia.org/wiki/Omega_S.A._v._Costco_Wholesale_..

A related but important case is: http://en.wikipedia.org/wiki/Omega_S.A._v._Costco_Wholesale_Corp http://en.wikipedia.org/wiki/Omega_S.A._v._Costco_Wholesale_.... Costco, through another company, would buy watches abroad from authorized Omega dealers at low prices. Omega, wanting to keep its prices up, sued. Omega's 9th circuit judgement was upheld 4-4 (Kagen removed herself from the judgement). A split judgement means precedent is not created, so Kirtsaeng will help determine precedent as it is a somewhat similar case. (Omega used trademark protections whereas Kirtsaeng is about copyright.) Point being, there is a strong possibility that this case will be determined in favor of Wiley. I think OP's article exaggerates greatly the effects of such a ruling because supreme court rulings tend to be as narrow as possible. However we won't know the far reaching effects until the ruling comes.