Did it really backfire? From any important marketing measurement I can think of it was a big success. Also, people around me seem to have liked it. The only

Did it really backfire? From any important marketing measurement I can think of it was a big success. Also, people around me seem to have liked it. The only ones who are sore about it happen to be people who work on "creative" roles because they saw the writing on the wall, lmao.