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I've never seen this either. I'm just interpreting what I think OP meant. I used to live in Seoul, and new special food or drink items definitely would cause f
by sho_hn 11mo ago
I've never seen this either. I'm just interpreting what I think OP meant.
I used to live in Seoul, and new special food or drink items definitely would cause fad waves and would appear on Instagram feeds (Seoul is notorious for this), but I doubt it was the major parts of Starbucks' business.
- sgerenser 11mo agoThe sweet latte-based drinks are a huge part of Starbuck’s business. They make far more money on these things (and frappucinos and iced lattes, etc.) than coffee or espresso. But it’s mostly just selling them to people who like the taste (and don’t really care for plain coffee at all). The people posing for instagram are a small minority.
- BigGreenJorts 11mo agoYeah most chains these days have specialty items that are 3 times the price of their staple items where they make a lot of money and draw in new and old customers. I think Starbucks was just one of the first to do it so regularly.