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Order the special drink of the week/month and pose with it on socials. Think your Pumpkin Spice Latte season.

• tokioyoyo 11mo ago
  I have a feeling that most people imagine this. But this doesn’t sound like on the ground reality for me? Here in Tokyo, most people I’ve seen just grab brewed coffee or the usual espresso drinks and go on with their lives. When I lives in Toronto/Vancouver, that’s what I experienced over there as well. Used to frequent one down the street as it was the cheapest brewed available coffee, and the regulars would always order their normal cups to go. It’s interesting to see these type of generalizations that I never experience in life. I’m not saying there’s no truth to it, as girls in my circles often talk about “oh, it’s PSL season, I wanna go!”. But it’s hard to believe that all of their customers go for the special drinks.
  • sho_hn 11mo ago
    I've never seen this either. I'm just interpreting what I think OP meant. I used to live in Seoul, and new special food or drink items definitely would cause fad waves and would appear on Instagram feeds (Seoul is notorious for this), but I doubt it was the major parts of Starbucks' business.
    • sgerenser 11mo ago
      The sweet latte-based drinks are a huge part of Starbuck’s business. They make far more money on these things (and frappucinos and iced lattes, etc.) than coffee or espresso. But it’s mostly just selling them to people who like the taste (and don’t really care for plain coffee at all). The people posing for instagram are a small minority.
      • BigGreenJorts 11mo ago
        Yeah most chains these days have specialty items that are 3 times the price of their staple items where they make a lot of money and draw in new and old customers. I think Starbucks was just one of the first to do it so regularly.