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You're right about Google and Amazon, early posting on my part. But I'd say the iPhone was easily a multi-billion dollar project.

• johansch 14y ago
  I seem to recall iPhone 1.0 being called a $100 million dollar project in some Wired article. They were several hundred people (not thousands), working together for about 2-3 years. That seems sensible, and the numbers seem to add up.
  • fraserharris 14y ago
    Apple's strategy is to assign fewer people than you would expect when building a new product to ensure focus / reduce feature creep. Staffing on stable products are in line with what you would expect.
    • cpeterso 14y ago
      For example, I heard (from an ex-Apple co-worker) that the entire iTunes.app team was about 25 engineers. In contrast, Adobe's Flash plugin team had about 50 engineers (not including QA).