This explains why they've suddenly started spamming me with playlist updates from my FB friends...trying to crank up the virality factor in order to increase re

This explains why they've suddenly started spamming me with playlist updates from my FB friends...trying to crank up the virality factor in order to increase revenue. I paid for Spotify for a few months, and thought it was nice, but I much prefer buying iTunes/Amazon music and syncing it to all of my devices via iTunes Match. Until Spotify gets a better recommendation engine, I think they'll suffer to get revenue where they want it to be.