Coffee shops fail because of poor management and/or poor quality. 4Barrel and Ritual succeed because they are quality focused. If you are a coffee shop- roast a

Coffee shops fail because of poor management and/or poor quality. 4Barrel and Ritual succeed because they are quality focused. If you are a coffee shop- roast and brew the best coffee possible; this takes love, work, and an interest in coffee. Owners of successful coffee shops like the ones mentioned try to roast and brew the best coffee that they can. The author must not have set themselves apart from other coffee businesses in terms of quality; either that, or poor management. If you have quality and capable management it would be hard to fail. Defining coffee quality is beyond the scope of this site- methinks. ( basically, it is buying great green coffees, roasting them very well( don't burn them!), brewing them as best as you can( French Press or something without paper( and often (every 30-45 minutes))), having staff that care about keeping the quality standards ( good luck with that one!!), and thinking: about how to have better quality and be more efficient). Actually, it is fairly easy.