But usually that high barrier is erected by incumbent companies in that field, whereas the "incumbent" in this case is mindshare and perception. I'm not so sur

But usually that high barrier is erected by incumbent companies in that field, whereas the "incumbent" in this case is mindshare and perception. I'm not so sure a sole individual or company could change that easily... it's like when slavery was abolished, it still took the USA quite some time to treat african americans as equals.