I never ever listen to any of the stuff the people there tell you, and I never listen to any of the advice that shows up on the ads UI (suggested bid, things yo

I never ever listen to any of the stuff the people there tell you, and I never listen to any of the advice that shows up on the ads UI (suggested bid, things you can supposedly do to increase performance). I think it's all a bit of a scam to get you to pay more. What does work, I think, is to change up your targeting to get the right audience as precisely as possible, and to make the ad content work as well as possible with that audience.