Well, it doesn't really matter that it's expensive or hard: that's what we have VCs for. More money you can raise, better targeting you can pay up for. You'd be

Well, it doesn't really matter that it's expensive or hard: that's what we have VCs for. More money you can raise, better targeting you can pay up for. You'd be amazed at how much oxygen you can suck out of a market for a million bucks.