It was a big mistake to leave Jony Ive in charge of design after Steve Jobs left. Jobs had a good design sense that was key to grounding Ive's work. Ive's visi

It was a big mistake to leave Jony Ive in charge of design after Steve Jobs left. Jobs had a good design sense that was key to grounding Ive's work. Ive's vision of Apple as a luxury brand certainly aligned with Cook's focus on profit, and the results of that sadly still echo through the company today.