Pantone is a business, so I guess this is what they assume will sell next year, but is a bland, boring, sad "colour". It would have been nice if they had gone:

Pantone is a business, so I guess this is what they assume will sell next year, but is a bland, boring, sad "colour". It would have been nice if they had gone: The world is a bland, boring and people are losing optimism, so we're going to make the colour for 2026 be a bright pink, yellow, green and encourage designers and product people to use as much colour as possible.