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I thought about pointing this out, but Google displayed ads on their site before anything else, and the ad network was an outgrowth of their initial success. A
by prospero 18y ago
I thought about pointing this out, but Google displayed ads on their site before anything else, and the ad network was an outgrowth of their initial success.
Anyone who has enough people wanting to advertise with them can create an affiliate network. Creating that initial demand strikes me as much more difficult.
- potatolicious 18y agoIt's true they did - but bear in mind that (AFAIK) displaying ads just on their own pages was never profitable. Google didn't actually start raking in the cash until they got into adwords and adsense. IMHO it's more difficult to create the affiliate network by virtue of the fact that to be profitable, your affiliate network needs to be obscenely large.
- ntoshev 18y agoYou overestimate the importance of AdSense. Search ads have much more clicks per page view because they are better targeted. Google generated 67% of their revenues in Q4 2008 from their own site and just 30% from the AdSense network.