You are correct. But what I mean is that having the capacity for storing unlimited amounts of data allows you to go back in time to reveal something you didn't

You are correct. But what I mean is that having the capacity for storing unlimited amounts of data allows you to go back in time to reveal something you didn't know that you didn't know or at help you creating complex models able to deal with the noise problem. When that happens, it becomes knowledge. An example of that, is that many car insurance companies are known to buy driving data from car dealers and mechanic shops to reveal driving habits of previous drivers.